The essential pads
The first pads that support an essential charge. In Italy, feminine hygiene products are still considered a luxury. Selex, the third largest retailer in Italy with over 2500 supermarkets, has decided to support a charge by introducing The Essential Pads, a special edition of its private label pads, but with the packaging and the VAT of an essential good.

ADCI Awards: 1 Gold (Design), 3 Silver (OOH, Activation, Direct)