The Storyteller
To launch the Harry Potter audiobook saga on its platform, Storytel transformed one of the most iconic characters – The Sorting Hat – into a papercraft analog amplifier, thus making the listening experience truly magical. What initially seems like a book holds a series of sheets with detachable polygons that, one after the other, transform into a paper craft reproduction of the Sorting Hat, designed to act as an amplifier. Once assembled, thanks to a built-in NFC tag, just insert your phone to automatically start playing the Harry Potter audiobook on Storytel.
Pentawards: 2 Gold
Dieline: 1 Silver, 1 Bronze
World Brand Design Society: 1 Gold, 1 Silver
ADCI Awards: 1 Bronze
Agency: BBDO Italy
Pentawards: 2 Gold
Dieline: 1 Silver, 1 Bronze
World Brand Design Society: 1 Gold, 1 Silver
ADCI Awards: 1 Bronze
Agency: BBDO Italy
